इस Intern Turned Co-founder की Dedication से Sharks हुए Impressed | Shark Tank India S4

0:00 [Music]

0:10 [Music]

0:28 And brother where are you going on a ride Yes yes I am going, let me

0:32 just finish one pitch Yes yes

0:36 okay Sharks, by seeing my actions you must have understood

0:39 that I am a rider In the

0:42 last 14 years I have done more than 1200 km of

0:45 bike ride We Indian

0:47 riders are very unique and there is no

0:50 swag brand for our Indian riders, so

0:52 we saw the same idea

0:54 and we started Vandal Loom

0:58 [Music]

1:00 Hi my name is Pratik I am from Bhopal

1:03 and I am the cofounder of Wonder Loom Hello

1:06 Shaks my name is Dipesh Srivastava I

1:08 am from Sihar Madhya Pradesh and I am an intern

1:10 turned cofounder Vandal is

1:13 an adventure apparel and

1:15 merchandise brand specially for Indian riders All our

1:17 products are designed keeping in mind comfort utility and style

1:20 as you

1:22 can see this bhai sahab is

1:24 wearing our own riding jersey

1:26 Inside this we have incorporated match to increase the air flow

1:28 and it is suitable for Indian

1:31 climate It is also very good for this. Now

1:34 our crazy riders will sometimes go to Ladakh,

1:36 sometimes they will go to the jungles and do off-roading, so to

1:38 increase their visibility,

1:40 we have also given reflective sips in it.

1:43 Now it is not possible for an Indian rider to go to Ladakh or Spiti

1:46 and not make a splash in the world. So for

1:51 that, we have

1:53 also launched a destination themed riding jersey

1:55 [Music].

1:57 This is our Polygenic T-Shirt. Polygenic is

2:01 a patented solution which reduces the smell of sweat.

2:03 We are also available on online platforms.

2:06 Our B2B is also strong. We

2:10 also have a deal with a two wheeler automobile company and I am proud to tell you

2:13 that we have been featured in international rallies

2:16 like Baha and Dakar.

2:18 Our future vision is to launch utility products for cycling, hiking

2:21 and other adventure activities.

2:23 Now all this will

2:25 require money, so our ask is

2:28 50 lakh per % equity. I believe

2:33 that Wonderloo will become a one stop solution for

2:36 all adventure activities in the future. For seekers, are

2:39 you ready to go on a ride with us,

2:41 if yes then on the

2:43 bike wonderful Pratik and Dipesh welcome to

2:48 Shark Tank Thak Yes Dipesh, what you told

2:51 intern turned cofounder, so what is the story,

2:54 how did you get this promotion ma'am, I have

2:57 graduated in mechanical but was

3:00 interested in designing from the beginning,

3:02 so I did a diploma course from Pune,

3:05 then I went to Pratik for an internship in

3:08 2019, I did my entire journey

3:11 with him from 19 till now, I was

3:14 with him, so in 2021, he finally

3:16 promoted me from intern to cofounder,

3:18 so Pratik, you tell me what

3:21 qualities did you see in him because of which you gave him the

3:24 promotion of founder so soon, ma'am,

3:27 when he came to us, he used to travel

3:30 almost 100 km up and down from Seoor every day oh

3:33 wow to come to our office in Bhopal, so

3:35 seeing that brother has supported him and does

3:38 good designs, as you can see all the designs,

3:40 these are made by him, so in this way

3:43 a pair is formed So, for the name,

3:45 Dipesh, I have made you a co-founder or have you

3:48 also got some ownership, no, no, I have ownership, right

3:50 Sir, how much ownership do I have? 25%, but oh,

3:53 good, very good, you are a proper co-founder, well

3:55 done, and how many people are there in the company, Sir, in total,

3:58 we are 16 people. So

4:00 Pratik, how did you get interested in riding?

4:03 In 2011, my father was very happy, we had sold two or three

4:05 plots, he said, take this, 50 Rs. 6000

4:08 and go and buy your bike, that is, a bike.

4:12 Now, when I went to the showroom, I tried it and then

4:15 asked how much it was, he said it would

4:18 come within your budget. By the time I reached home from that agency,

4:21 in 15-20 kms, I understood what I was missing.

4:23 Then they

4:26 called me for a ride,

4:28 like every Sunday there is a small ride, so they

4:30 wanted to make a community, they wanted to

4:32 make a riding club, so they became a ride

4:34 club in Bhopal, from that it started, that was the

4:37 first registered riding club in Madhya

4:40 Pradesh. There are communities,

4:42 today there are more than 80 lakh riders in India,

4:45 you will see that all the automobile companies are now

4:47 going beyond the premium 400 cc, so

4:49 this is a complete indication that the riding community is becoming

4:52 very strong, what fun it is

4:53 in it, sir, everyone is intoxicated, they are in

4:57 their senses, they think, there is no tension, there is no

5:00 ringing of the mobile, the

5:02 mountains talk to us, we

5:04 talk to the mountains, wow, the biking clubs that have been

5:07 formed, even in recent times we

5:10 hear a lot about it, like one or two of my friends have

5:11 died, so what do you guys do in this,

5:14 see in terms of safety, if I

5:17 say in simple words, the rider is

5:19 himself responsible, not his belongings, isn't it, basically

5:21 health is one's responsibility, like I would like to

5:23 share with you that I too have had a

5:24 heart attack on a ride, so he

5:27 got a heart attack stent, yes, so on

5:30 5th July 2020, how many stents were installed,

5:33 two were installed, so

5:34 on 5th July 2020, I went for a ride, so

5:38 inside the jungle, we We had gone almost 14-15

5:42 kilometers inside, so I

5:44 felt a little strange. I have a fellow rider who is a

5:46 cardiologist, Dr. Kedia. I

5:49 called him, he said, friend the

5:51 symptoms seem to be like this, so I

5:52 sat on someone's bike for 40 kilometers and

5:54 reached the hospital and saved my life. This

5:57 life adventure that is written here is really a

5:59 life adventure, it is not something that you

6:02 like, keep it, Pratik Bhai, now

6:05 this market is growing,

6:08 what will be the market share of these premium bikes,

6:09 now 300 cc more than that, as of today,

6:12 11 to 12 lakh bikes are sold per month, that

6:14 means 300 cc, tell me price wise,

6:16 bikes above ₹ 1 lakh by ₹ 2 lakh, that

6:19 market is growing, no, I am

6:22 asking this question because

6:23 I feel a little bit that the market that you are

6:25 capturing, the person who buys a bike worth 2 lakh

6:29 also buys some of the main products and clothes, so your

6:32 market, which you are catering to,

6:35 Bikes above 2 lakhs, those

6:37 below 2 lakhs, our nature is simple sir,

6:41 but this jersey that you are seeing is the

6:42 second most expensive jersey in India,

6:44 it is a premium product made in India,

6:46 sir. On average, we have a

6:49 jersey of beige color for 00, as you can see, it is for

6:52 00 00, so our average is 00, not

7:00 only bike riders buy this jersey, we have

7:02 other customers too

7:05 who do hiking, they also buy it,

7:07 paragliding, cycling, I mean they are also

7:09 our main customers, these jerseys are also available on the trail,

7:12 right, you said that you have a

7:14 wide market, so what is your

7:17 differentiation, like this win sheet, you

7:21 can see, so this is a hiking person or a

7:23 normal routine commuter can also use it, so

7:25 we have priced it at 000

7:27 and for how much will it be available in the trail, minimum

7:30 000 and are there any other brands in this entire space in

7:34 India that are working similar in D2S For

7:36 example, there is a brand called 100

7:38 KMPH that has been doing rides for many years.

7:40 If you

7:43 go into technical products, Nak is doing that. What is the

7:45 scale of Nakx? I think they must be

7:48 doing around 10 to 11

7:49 crore rupees. Got Haley Davidson to India?

7:52 Bajaj brought Triumph, right? And this

7:55 community of 400 cc plus can afford

7:59 expensive clothes. That category, which is

8:02 your premium category, they will have to

8:04 show that branding, right?

8:06 Why will they show the branding of Wonder Looms? Ma'am, the

8:09 people of Triumph and Halle are very

8:11 few in number. They don't exist that much. And it is

8:13 particularly concentrated in a city. It is a

8:15 nice white.

8:18 We have compared our mindset with that of the community in lifestyle,

8:20 utility and a good price. For example,

8:22 suppose you have gone to Ladakh

8:24 and come back to your corporate boring job.

8:26 Now, no one can go there and you have a

8:30 boring job. So, you

8:33 need an appearance in which your personality is visible. This is a

8:37 bundle of rooms to react resonance

8:42 this is a riding jersey

8:47 this banda is colourful look at this

8:54 first of all you have

8:57 made it very well you have put the flag of India in it

8:59 thank you so much that means your

9:02 taste is fine and you will not get all this in Trump and Hog

9:04 this thing has touched them yal

9:09 rafi makes his own apparel he makes apparels

9:13 and I believe its products will

9:15 not be so expensive r f the t-

9:18 shirt that you are holding in your hand is it 3x

9:20 its price what is your price

9:22 we sell it for 00 sir and Rafi

9:25 sells it for 1200 to 1400 and

9:26 royalenfield.com

9:29 technically basically riding gears which are

9:31 used by the rider while riding we

9:34 send lifestyle products which can

9:36 flow do you read this it's beautiful it says a

9:39 person in wonder looms clothing who

9:42 is crazy about adventure day dreams of

9:45 fighting and speedy with savings only enough

9:48 for the next Ride welcome to the community

9:51 how cool you should inculcate this in everyone this

9:54 is very cool so a community that you are building

9:56 that community will be your mote this is

9:59 amazing I will give you an example

10:01 how strong the community is right now

10:04 I gave a design which I

10:06 gave to Anupam sir a white colour Jakar t-shirt

10:08 three four like this

10:24 [music]

10:29 so what has been the scale of the business in the last five

10:30 years in the last fiscal year

10:32 we did 2.61 crores yes sir

10:35 tell me gross grosser net after deducting taxes and returns

10:37 2 2.32 and profit in this sir there was

10:41 no profit it was only minus 30 son

10:44 wow we burnt 3.5 lakhs in a month so

10:47 where did you get this money from you did the funding sir our

10:49 first

10:50 round this was given by your community

10:53 papa sold another land sir papa's words

10:56 I am a rebellious man sir I did not take a single rupee

10:59 back what is a rebel sir a rebel is

11:01 basically one who does not listen to anyone

11:03 how will you listen to us call me rebel

11:06 how will you listen to us now Will agree sir, just

11:08 see what happens next, good

11:12 point, why do you think you are a rebel

11:15 because I had to do it on my own, I had to

11:17 make this brand, it was my insistence, I did

11:20 not make it for business, my

11:21 14 years of experience is invested in it,

11:23 that's why you are making a loss, no sir, going forward we will

11:26 also be profitable, our vision is also of making it

11:28 profitable, what's the big deal in it,

11:30 you said your community is so big, what's the big deal in it, what's the big deal in it, you said your community is so

11:31 big, what's the big deal in it,

11:48 sir, our total

11:51 marketing is 38%, our total marketing is being

11:54 spent on it, how much did you

11:55 raise in the angel round, sir, we had

11:57 raised a total of 1.43 cr, the valuation, the

12:00 pre-money was 4 crores at that time, so

12:03 when did you raise money from the angel, in September 2022, in the

12:06 first round, I gave almost 30%,

12:09 26%, why so, sir, now those people

12:12 trusted us, we have come from Bhopal, at that time

12:15 we had a partnership firm, sir, so someone

12:17 trusted us, otherwise people would say

12:19 this to us, whenever we used to go somewhere to pitch What is

12:21 your motive, what is your mode, so

12:22 first of all

12:24 [laughs]

12:29 where did you go, where did you go to tie nurture, we had

12:31 a lot of tie nurture in our camp in Pune, so there was a

12:34 boot camp there,

12:37 in the boot camp we thought that now it is over, at

12:39 5 o'clock we will go to Lonavala, so

12:42 they said that no, now you have to

12:44 make a business model, so I saw the canvas of the business model for the

12:46 first time in my life, so I made it,

12:49 understood it, made it by 3:00 in the night

12:52 and in India, that is, in all those powered ones,

12:54 we came in the top three, so once you

12:57 understand, you get clarity in life, you can

12:59 reach here in four hours and tell me one thing,

13:02 like the apparel market is already

13:04 very crowded, so there must be more people working in it,

13:07 sir, it is not a crowded market,

13:09 but its plus point is that if you

13:10 look at it as a business, then no one in the world will be

13:12 able to run it because

13:14 he does not have that much experience,

13:15 how will it resonate, until you have

13:17 not gone to Khardungla, until you have not gone to Umanga, until

13:20 you Even the water does not sink in the ice, then

13:22 how will you make it, sir

13:24 you might have the best technology in the world but I do

13:28 n't have the experience that we have, sir how much was the revenue last year,

13:30 before this year in 2324 it was net 2.32 and

13:34 before that it was 1.26, last month

13:37 what was the revenue that last month we did 32 lakhs

13:39 and the loss sir almost 5

13:42 lakhs and what is the inventory, how many

13:45 months' inventory is there right now sir the inventory is

13:46 almost 55 lakhs, right now there is inventory of two to

13:49 three months,

13:51 how is the channel distribution, how much is online, how much is

13:52 B2B, 31 comes from the website

13:56 and

13:59 yes sir what are the other channels,

14:00 apart from direct, there are market places, that is 43 and

14:03 B2B is 26, so how many days in a year do you

14:07 remain on tour, sir now it has reduced, you have become a little

14:08 serious for the business, then it is

14:10 necessary to be serious brother, if there is a loss like this, then one will have to be serious,

14:13 Pratik, is there anyone else in the team apart from you,

14:17 core person, yes sir So like

14:21 Prakriti, she is my sister as well and

14:25 we have given her the role of founder staff, she is

14:28 called chief of staff, she

14:29 handles the whole business, scolds everyone,

14:31 and what do you call her, yes, and she

14:35 also handles the CRM, and tell me

14:37 sir, what is the background of our CFO,

14:39 CFO has studied BA in accounts,

14:43 did BA in accounts, studied BCom

14:45 in accounts and now C is an

14:48 amazing guy brother, now in Bhopal sir,

14:50 what is e-commerce, it is a very new word,

14:52 we catch hold of the mixed background,

14:55 what do we see, mixed

14:56 background people, like I am telling you,

14:57 like a 300cc bike and what is our

15:01 inventory manager, he used to

15:03 work in a bike agency earlier, so he

15:05 knew about inventory, how does in and out happen,

15:07 how to maintain excel sheet,

15:09 like our earlier guy in dispatch,

15:11 what do you call him, he used to work in a courier company, I

15:13 convinced him and called him and

15:16 then trained him that brother, how to use ship rocket. No, no, it is

15:18 absolutely right,

15:20 listen to me Pratik, I think you guys are Dipesh

15:22 Hustler, solid man, it means doing this work,

15:25 understanding business, you were saying, I have never heard of Mot Vot,

15:27 never seen a business plan,

15:29 still you have made a business out of your passion, I don't

15:34 know if that is a business or not because you are not making profits

15:35 as of now, but what problem am I facing,

15:38 I am not seeing any design language here, there is

15:40 passion, you have the

15:44 courage to do it, but

15:48 I am not seeing creating an aspirational brand or product,

15:50 these are your mugs, I have not gone to jail,

15:53 but I have heard that even in jail,

15:55 you will see better mugs than this, you will see the quality, its

15:58 paint is still coming out

16:01 and along with that you are saying that you are a

16:04 premium brand, then you are

16:06 telling your price which is less than D Kath loan, I think you should

16:08 develop some understanding there, man,

16:11 only passion does not work, understanding is

16:13 very important in a competitive industry,

16:16 especially to build a business, and you have

16:18 raised money, so how will you do it, I do

16:20 n't know, but for those reasons I am

16:23 out to be an input, if possible, make some money

16:27 turn profitable return from this capital and

16:30 build this business with your passion, own it. I

16:33 think you will be proud of that. Thank

16:35 you

16:35 Sir, how many community

16:38 members are you connected with today and the second link to it is

16:41 how much cash is left in your bank today. If

16:43 I personally speak, I

16:45 am connected with more than 1000 riders today in all over India,

16:48 today we have ₹ lakhs lying in our account

16:50 and we are also considering a second round term

16:53 sheet, that is,

16:55 what is the term sheet worth? The term sheet is about ₹ crores

16:58 and pre-money is 12 crores. So if

17:00 I understand correctly, Pratik, I am feeling a little bit that

17:03 if you are getting the term sheet that you are

17:06 saying, there is a chance

17:09 that this business may end after it ends.

17:11 I can only

17:14 tell you confidently that it will not end

17:16 Sir. Yes, I agree that we are riders,

17:18 what do you say? We have to make a lot of

17:20 improvements. Accept that Sir,

17:22 but there is no doubt that there will be improvement

17:25 and there is growth Sir, so

17:27 they gave the term sheet for the next round, yes, they

17:29 gave the term sheet to us, even the

17:30 financial due diligence is

17:32 complete, meaning it will be done now,

17:35 by the way, I will tell you that after hearing your percentage of

17:38 26, I remembered myself a little bit,

17:40 I took my first round by paying 15 lakhs at 18, the

17:43 situation was similar to yours, I

17:46 went to many places, people used to say that brother what is

17:49 your motive, what is your business degree, we did

17:51 not know anything, the first person who

17:53 gave money, I took it from him, so I think there is a

17:56 lot of opportunity in the value system,

17:59 I tell you, we have a hotel

18:00 in Nalagarh, every week our restaurant sales in that hotel are of

18:04 about four crores

18:06 only from the biker group, sir,

18:09 look, I think your business has potential,

18:12 thank you, we can do something together, I

18:14 think purpose is more needed than profit,

18:17 in the long term, if you want to

18:20 build a community driven business. If you are

18:21 ready then I have an offer

18:24 and Namita ji if I mean we are on

18:29 the same page, the best thing I liked about you was that

18:32 you told that community is your

18:34 motive then Ritesh and I would like to come

18:36 together and our offer will be 50 lakhs for 5 per cent

18:40 equity which values you at 10

18:44 cross, we will add massive value to you

18:47 because Sid Lal who is the owner of Royal Enfield is

18:50 our good friend, we will

18:52 introduce you to him so that your business can

18:54 expand,

18:56 we are directly connected with many groups in our travel industry,

18:58 we will introduce you to them and we will

18:59 add value in that

19:04 how can we make Wonder Loom a bigger wonder community, yes absolutely,

19:06 thank you so much for your offer sir, you Aman

19:09 sir see in your business, you have to

19:13 understand that the motive that was being discussed,

19:15 in your business, the motive can be made a design part, yes it

19:18 can be made a cost part and the

19:21 third one can be made in execution,

19:23 unfortunately, the business that you are doing today, there is a lot

19:26 of Difference is not that

19:29 easy and the most important thing to bring that is the

19:32 team. So, if you

19:35 bring one or two more people in your team whose this area is

19:37 strong and can channel your energy, your

19:40 passion, that is absolutely right.

19:42 So, you need people around you who can balance

19:45 that emotion. Lastly, I would just say

19:47 that you should not think only India-centric,

19:49 you should think globally. Today,

19:52 I am out of this because I

19:54 think you have a very

19:56 attractive offer as well. Sir, right, best of luck.

19:59 Thank you so much sir. Thank you so much. I am

20:01 feeling a little scared. Sir, you are feeling scared.

20:05 This has become today's joke. Sir, you are afraid. No, no,

20:09 listen further. Listen to the whole thing. Yes, I am

20:11 feeling scared but I feel that I

20:14 can do something. Okay, passion to profession

20:17 project seems to be good and passion to

20:19 profession will continue in future. If you like

20:21 doing something, then that work doesn't seem like work.

20:23 That seems like the right thing to do. Unfortunately, you

20:28 need to work on some product design somewhere. Deepesh You know you need to up your

20:30 skills there so I will give you an offer to

20:32 help you there 50 lakhs for 5 per which is the

20:41 same my humble request is this sir that as we

20:44 say in our riding that we will not

20:46 forget old friends to make new friends it is

20:48 also a matter of honesty that brother we

20:50 took term offer from them and yesterday we went and told you that

20:53 okay you can give it if possible that it is at 12 lakhs or

20:55 12 crores valuation it is at 12 crores

20:57 valuation in this I will

20:59 tell you that if you tell the old man that Aman

21:01 Gupta is coming and the sharks are coming then

21:03 maybe they will not refuse you but there

21:05 is only a difference of four and five, there is not that much difference so

21:07 okay I agree at four are you

21:10 guys matching we will match

21:13 [music]

21:16 what's your

21:21 [praise]

21:22 choice our choice is Ritesh sir and Namita ma'am

21:26 50 lakhs at a valuation of 12 crores alright the

21:29 deal is confirmed ok I want one out of

21:33 curiosity I want to ask a question,

21:35 founders always come and say why don't you all

21:37 join together, so why didn't you

21:39 say this, after that you guys say that

21:42 we will

21:45 not increase the investment by 6 paise instead of 4 paise, what a

21:48 brilliant answer, we are betting on you,

21:53 I gave you such a good pitch to choose from,

21:56 why didn't you choose me

21:58 sir, my major was that one there are two

22:00 sharks, two better than one and secondly, the

22:03 riding community that sir said and

22:05 ours is also the same, that we have to create a community,

22:07 this is only what we are realizing in 2023 and that's what

22:09 you are going to do, you did well

22:11 and today you also taught me that whenever an

22:19 entrepreneur, I mean, I did not want to say this,

22:21 but okay, if you understood, then it's a good

22:23 thing, ok,

22:25 thanks, good

22:32 [Music]

इस Intern Turned Co-founder की Dedication से Sharks हुए Impressed | Shark Tank India S4 | Pitches

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