How Much Do Indian Influencers REALLY Earn? (Shocking Truth)

Side Hustle Weekend
2.5K views • February 22, 2025

The Indian content creator economy is booming, but behind the glamour lies a harsh reality. From unpredictable earnings to constant algorithm pressure, creators reveal their struggles in this eye-opening discussion. How much do influencers actually earn? Is content creation a sustainable career?

🔹 In This Video, We Cover:
✅ How much do Indian influencers actually earn? (Shocking Income Breakdown!)
✅ The struggle of being a creator – mental health, burnout & algorithm pressure
✅ Why many creators fear they have a “shelf life”
✅ Diversifying beyond social media – Acting, Brand Deals, Podcasts & More
✅ Is the creator economy sustainable in India?

📢 Would YOU choose content creation as a full-time career? Let us know in the comments!

👉 Visit www.SideHustleWeekend.com for free resources, tools, and guides to kickstart your passive income journey.

🔔 Subscribe for more content on personal finance, entrepreneurship, and mindset growth!


#IndianContentCreators #InfluencerMarketing #SocialMediaCareers #YouTubeIncome #CreatorEconomy #InstagramReels #ContentCreation
#ranveerallahbadia #samayraina #rebelkid #apoorvamakhija #bbkivines #kushakapila

0:00 all right so welcome to another Deep
0:01 dive with us today we are uh diving deep
0:04 into the world of Indian content
0:06 creators and how much they're actually
0:08 making ooh exciting yeah we've got a
0:11 bunch of interviews with uh creators
0:13 themselves talking about like you know
0:15 how much money they pull in plus some
0:17 articles to give us uh more context yeah
0:19 get the big picture yeah so are you
0:22 ready to kind of like see if this whole
0:24 Creator dream is all it's cracked up to
0:27 be I'm ready to find out you know it's
0:29 really fascinating to me that some of
0:31 these Indian creators are earning enough
0:34 each month to buy luxury cars really
0:37 yeah even houses oh wow it's kind of
0:39 crazy how much money they're making it
0:40 really challenges that like traditional
0:42 idea of what a career is yeah for sure
0:45 and some of these numbers we've got are
0:47 pretty eye popping um but of course you
0:49 know we want to go beyond just the like
0:51 the flashy headlines like what is it
0:53 actually take to make it in this world
0:55 right it's not all you know glamorous
0:57 yeah yeah exactly what are like the less
0:59 glamorous things that creators uh have
1:01 to deal with like that's what we're here
1:03 to find out exactly we need to
1:05 understand that full like Journey all of
1:08 it the highs and the lows yep okay so
1:11 first let's break down the kind of the
1:12 scale of of this whole
1:15 scene our sources classify creators into
1:18 these different uh tiers like from Nano
1:21 to Mega based on how many subscribers
1:23 they have can you kind of like explain
1:25 what those terms mean and how many
1:27 people are in each of those categories
1:28 okay think of it as a pyramid okay at
1:30 the base you've got Nano creators these
1:32 are creators with like 1,000 to 10,000
1:35 subscribers okay then as you move up you
1:36 go to micro then mid- tier macro and
1:40 finally at the tippy top mega creators
1:43 which are the ones with millions of
1:44 followers gotcha okay so what's really
1:47 interesting is that a huge chunk of
1:49 Indian creators that are actually making
1:51 money from their content it's about 20
1:53 to 30,000 of them fall into that Nano
1:57 category wow that's way more than I
1:58 would have thought I guess it's
2:00 encouraging to know that you don't need
2:01 a massive following to uh start earning
2:04 money exactly it really opens up the
2:07 space to almost anyone yeah success
2:10 isn't limited to like just the people
2:13 with huge followings it's more about you
2:16 know Finding Your Niche creating content
2:18 people want to watch and just like
2:20 connecting with your audience in a way
2:21 that feels real yeah being authentic
2:23 totally awesome so let's talk platforms
2:26 obviously YouTube is like a huge deal
2:28 for creators everywhere um but how
2:32 dominant is it in India like
2:34 specifically when we're talking about
2:35 you know people making money from their
2:37 content yeah it's it's definitely still
2:38 the top dog yeah YouTube's partner
2:41 program all the sponsorships they offer
2:43 and all the other uh features they have
2:45 it makes it like the main place that
2:47 Indian creators go to when they want to
2:49 earn money and you know what's really
2:50 interesting they recently made it easier
2:53 to get into the partner program so now
2:55 you only need 500 subscribers and 3,000
2:58 watch hours or 3 million shorts views
3:01 within 990 days wow yeah it used to be
3:04 1,000 subscribers and 4,000 watch hours
3:06 of watch time so even smaller creators
3:09 now have a shot at at earning ad Revenue
3:12 yeah exactly but I guess that could also
3:14 mean more competition right like
3:16 wouldn't that make it even harder for
3:17 new creators to break through you know
3:19 that's a good point I mean while it does
3:21 open doors for way more people it also
3:24 means there's more at stake like now
3:27 more than ever creators need to really
3:29 focus on making high quality content and
3:31 have a really good strategy to get
3:32 noticed I guess it could be good for
3:34 viewers right like more competition you
3:37 know might lead to better content yeah
3:39 definitely could really push creators to
3:41 like step up their game yeah makes sense
3:44 okay so we know YouTube is huge but it's
3:45 not the only platform are Indian
3:47 creators making money on places like uh
3:50 Facebook Instagram X you know formerly
3:53 Twitter absolutely Savvy creators know
3:55 that it's smart to like rule over a
3:58 diverse Kingdom not just focus on one
4:00 thing they're using all sorts of
4:01 features like Facebook Stars Facebook ad
4:04 breaks um X's uh ads Revenue sharing
4:08 program and tip jar even all the things
4:10 Instagram offers like affiliate
4:12 marketing and badges on reels no there's
4:14 even LinkedIn with uh Creator mode and
4:17 their accelerator program there are a
4:19 lot of ways to get that money so many
4:21 choices it seems like these days if you
4:23 want to be a successful Creator you
4:25 really have to be on all the platforms
4:27 yeah for sure it's really important to
4:29 reach as many people as possible and
4:30 have different ways to make money yeah
4:32 especially in the world of like online
4:35 content where everything is like
4:36 constantly changing definitely things
4:38 change so fast okay I think I'm ready
4:40 for the really interesting part of this
4:42 whole thing let's talk about money yes
4:44 we've got all these excerpts from
4:46 interviews with a bunch of different
4:47 Indian creators and they're really
4:49 honest about how much they're earning I
4:51 like getting to hear it straight from
4:52 them like what's the reality of it all
4:54 yeah totally let's start with uh paene
4:57 cower B her monthly income range from
5:01 like a low of about 60,000 Rupees to a
5:05 high of 7.5 to 8 lakhs and get this she
5:10 was able to buy a house and a car from
5:12 all of this WOW pretty impressive
5:14 success story I wonder like how did she
5:16 grow so much did she focus on one
5:18 specific type of content or was it more
5:20 about like brand deals you know those
5:22 sponsorships yeah was her strategy yeah
5:24 it's pretty amazing it really shows that
5:26 it's not just about luck you know it
5:28 takes a lot of work and planning and
5:30 knowing when to like take advantage of
5:32 opportunities and what's really
5:33 interesting about perene is that she
5:35 didn't have a lot when she started she
5:36 was filming in a Chaw um with just a
5:38 basic phone and you know limited
5:40 sunlight oh yeah it's like this um this
5:43 type of building in Mumbai really
5:44 densely populated so she didn't have a
5:46 lot of uh space or resources but she
5:48 still made it work wow yeah so her story
5:51 is a good reminder that you can be
5:52 creative and resourceful to uh become
5:55 really successful I love that yeah even
5:57 when you don't start with much okay next
6:00 up We've Got uage daa His Highest
6:03 monthly income was somewhere between 15
6:05 and 17 lakhs what crazy right and what's
6:09 even crazier is that he doesn't really
6:11 keep track of all the money he's making
6:12 oh wow yeah his dad handles all of that
6:15 can you imagine like not even knowing
6:17 how much money you're making that's wild
6:19 must be nice though right he even said
6:21 that he's made like two laks just from a
6:24 couple of Simple Story posts wow story
6:26 posts so like not even full videos or
6:28 anything yeah just story it really shows
6:30 that even like the most simple content
6:33 can can make a lot of money if you do it
6:35 right so interesting so for him it
6:37 doesn't seem like it's about tracking
6:39 every single rupee it's just about
6:41 making content people want to see yeah
6:43 exactly his story also kind of shows how
6:46 having support from family can can help
6:48 with this whole Creator Journey
6:49 especially when it comes to the money
6:51 side of things but I wonder can you
6:53 really be that Carefree with your money
6:55 when you're just starting out like is
6:57 that something you can only do once
6:59 you're already successful that's a
7:00 really good question I mean it might be
7:02 riskier if you're still trying to like
7:04 figure things out yeah but it definitely
7:07 shows how important it is to have people
7:09 who can support you family friends even
7:12 a financial adviser to help you uh
7:15 manage all the business stuff yeah
7:17 having a good team around you yeah all
7:18 right now let's talk about nickel okay
7:21 um fun fact he was actually the one who
7:24 did all of these Creator interviews that
7:26 we're uh talking about oh cool yeah he's
7:29 in a kind of unique situation so he made
7:32 an impressive 15 laaks from a branded
7:34 podcast which only took him like a few
7:37 days to create nice yeah but he also has
7:40 a regular job so he's got that security
7:42 so some months he made absolutely
7:44 nothing from his creative stuff okay
7:46 yeah so his income was like really up
7:49 and down yeah I think this really shows
7:51 that this career path can be
7:53 unpredictable like you never know how
7:55 much you're going to make so it's good
7:56 to have different ways to earn money
7:58 especially if you're between projects
8:00 yeah like having a safety net exactly so
8:02 you can like build your creator Empire
8:05 without worrying too much about money
8:06 makes you think about like the risks
8:09 yeah for sure like it's not always going
8:11 to be easy no definitely not you have to
8:13 be like realistic about the challenges
8:15 and have a plan for those those tough
8:17 times it's not just about being creative
8:19 it's also about being smart with your
8:20 business right okay now for sakshi shiv
8:23 danani she's been doing this since 2020
8:26 and um she's made some pretty good money
8:29 from 2.5 to three laks on the low end to
8:32 like a high of 25 laks but here's the
8:36 interesting part her dad makes her save
8:38 half of what she earns wow yeah that's
8:41 some uh serious financial planning right
8:43 there right especially for someone who
8:45 started so young yeah this fun money
8:48 approach is really smart because it
8:50 means she can enjoy the rewards of her
8:52 work but also like build a secure future
8:55 for herself totally it's like she gets
8:57 to enjoy it now but also be resp
8:59 responsible it's kind of a different way
9:01 of thinking about money especially
9:02 compared to someone like uh yaj daa
9:05 right he's just like whatever dad handle
9:06 it it just goes to show that there's no
9:09 one right way to handle the money you
9:11 make as a Creator yeah it depends on
9:13 your situation how much risk you want to
9:15 take and what your goals are exactly
9:17 okay let's move on to Rita thorana she's
9:20 had like some crazy swings in how much
9:23 she's made oh yeah sometimes she's made
9:25 absolutely nothing especially when she
9:27 was switching between different agencies
9:29 but she's also made enough to take a
9:32 month-long trip to Italy all by herself
9:35 wow a whole month yeah that's amazing
9:37 but that just shows you it can really be
9:39 like feast or famine in this career
9:41 right one day you're jet setting off to
9:43 Europe the next day you're like
9:44 scrambling to find your next gig yeah
9:47 you have to be able to roll with the
9:48 punches and just be okay with things
9:51 constantly changing yeah you got to have
9:52 a plan B maybe even a plan C okay last
9:56 but not least Anish pagat he doesn't
9:59 really talk about how much he's making
10:00 but it's clear he's doing pretty well he
10:03 mentioned earning well and he recently
10:05 bought a Mercedes not a bad sign right
10:08 he also said he's been financially
10:10 independent since he was just 19 wow 19
10:13 I know super impressive his story really
10:16 shows that you can achieve a pretty
10:18 amazing Lifestyle by creating content I
10:20 mean buying a Mercedes that young did a
10:22 huge accomplishment but what I find even
10:25 more impressive is that he's been taking
10:26 care of himself financially for so long
10:29 that that takes a lot of drive and
10:30 ambition totally so we've heard about a
10:33 pretty big range of earnings from these
10:34 creators like some are just getting by
10:36 and others are living like the high life
10:38 what are your takeaways from all of this
10:40 like what stands out to you the most
10:42 well what really hits home for me is
10:44 that there's no magic formula to you
10:48 know figure out how much you're going to
10:50 make as a Creator it depends on so many
10:53 different things like what kind of
10:54 content you make how much people
10:56 interact with it the deals you get
10:58 platforms you use it's not just about
11:01 being talented you have to treat it like
11:03 a business plan adapt and always be
11:07 learning it seems like this whole
11:09 Creator economy is a lot more
11:11 complicated than it looks from the
11:12 outside for sure it's not just about
11:14 posting videos and hoping to go viral
11:16 right there's a lot more to it but you
11:17 know it's really exciting it's still a
11:18 pretty new field which means there's a
11:20 lot of room to try new things and grow
11:22 oh absolutely and as we've seen from
11:24 these creators success is definitely
11:26 possible if you have the talent you put
11:28 in the work and you're smart about the
11:30 business side of it couldn't agree more
11:32 this has been like a really good intro
11:34 into uh the financial side of being a
11:37 Creator in India but I'm also super
11:39 interested in the The Human Side of
11:41 Things No me too you know the struggles
11:43 the passions what drives these people
11:45 like what does it actually feel like to
11:46 be a Creator what's that emotional
11:48 roller coaster like easy to get cut up
11:50 in the numbers yeah but it's the
11:53 personal stories that make this topic so
11:55 interesting to me totally so let's dig
11:57 into that next Okay so we've seen that
11:58 some Indian creators are like making
12:01 serious money but um it's definitely not
12:04 a guaranteed path to you know like
12:08 riches and fame so let's talk about the
12:11 big question is this Creator life like
12:13 actually sustainable can you really do
12:15 this for the Long Haul that's what
12:17 everyone wants to know right yeah
12:19 honestly it came up a lot in the
12:20 interviews we looked at a lot of the
12:22 creators talked about how much pressure
12:23 they're under everything from those like
12:25 constantly changing algorithms to you
12:28 know all the competition
12:29 and uh even the mental and emotional
12:32 toll of like having to create new
12:34 content all the time it does seem like
12:36 you got to always be hustling it can't
12:37 be easy like what really stood out to me
12:40 was how many of them uh like Rita
12:43 thorana talked about having times when
12:45 they made zero money that uncertainty
12:47 that's got to be hard to deal with oh
12:48 for sure it's not for everyone that's
12:50 for sure but you know it's interesting
12:52 how many creators are like actually
12:54 trying to be smart about this challenge
12:55 like take sakiani she's making good
12:58 money but she still thinks of it as like
13:01 fun money oh okay and her dad's helping
13:04 her plan for the future that's like
13:06 really wise especially since she's so
13:08 young and just starting out makes sense
13:10 I'm kind of curious what are some of the
13:12 the things creators are doing to uh you
13:16 know build that like long-term
13:17 sustainability like what are their
13:19 strategies well we're seeing a lot of
13:20 them try different things like branching
13:22 out into you know podcast acting even
13:25 starting their own brands for example um
13:28 Rita theana she mentioned wanting to
13:30 have another source of income because
13:31 she's got to like support her family
13:34 makes sense it's like that whole uh
13:35 don't put all your eggs in one basket
13:37 thing right especially when those
13:39 baskets are like platforms that can
13:41 change their roles whenever they want
13:43 exactly it's like you got to spread out
13:44 the risk a little bit and uh not only
13:47 does that give you you know multiple
13:48 ways to earn money but it also lets
13:51 creators like try different creative
13:53 things and connect with different
13:55 audiences I see so it's like you know
13:57 spreading your wings a little yeah and
13:58 it's kind of how that actually like
14:00 mirrors what's happening in the the
14:02 larger economy like more and more people
14:04 are having multiple jobs and different
14:06 ways of making money it's not just
14:07 creators it's everyone oh that's really
14:09 interesting so like the Creator world is
14:11 kind of like a mini version of the
14:13 bigger economic picture yeah I think
14:15 that's a a great way to put it and it
14:17 really shows how um how much of an
14:20 entrepreneurial Spirit a lot of these
14:22 creators have they're not just making
14:23 content they're like building businesses
14:25 they have to like always be adapting and
14:28 coming with new ideas to stay ahead
14:31 speaking of new ideas I noticed that a
14:33 lot of creators are you know moving
14:36 beyond those traditional platforms like
14:38 YouTube and trying out uh new things
14:42 like podcasting yeah podcasts are
14:44 getting super popular in India and
14:46 they're a great way for creators to like
14:48 really connect with their audience on a
14:50 deeper level because they can have you
14:51 know longer conversations and tell more
14:53 detailed stories plus it's potentially a
14:56 more stable way to make money you know
14:57 since you're not so relying on on uh
15:00 those algorithms we talked about before
15:02 yeah yeah it's less about like chasing
15:03 viral Trends and more about building a
15:05 community exactly and that like sense of
15:07 community can be really powerful for
15:09 both the Creator and the audience Okay
15:11 so we've talked about how to make this
15:13 Creator life financially sustainable but
15:16 what about the like personal side of
15:18 things it can't be easy to always be
15:20 like creating and hustling and adapting
15:22 to new things how do these creators stay
15:25 motivated how do they not burn out well
15:27 that's where like the human element
15:29 comes in it's about having passion you
15:31 know and a real purpose and genuinely
15:34 wanting to connect with people remember
15:36 uh prene Cara's story she started with
15:39 basically nothing just a phone and was
15:41 filming in a chw oh yeah in that crowded
15:43 building yeah exactly that takes a lot
15:45 of dedication yeah and it shows that if
15:47 you're like truly passionate about
15:49 something you'll find a way to make it
15:51 work no matter what that's it it's not
15:52 just about the money it's about having a
15:54 vision and like really going for it and
15:58 you know when things get tough that
16:00 sense of purpose can really keep you
16:02 going that makes me think about another
16:04 thing like the mental health side of
16:06 being a Creator we heard from yaj Dua
16:08 about how much pressure he feels to
16:11 constantly be creating new stuff like
16:13 he's worried he's not good enough if
16:15 he's not posting all the time yeah
16:17 that's a really big issue that like
16:19 doesn't get talked about enough this
16:20 whole Creator career path it's exciting
16:23 and you know you can make a lot of money
16:25 but it comes with its own like mental
16:28 and emotional challenges you know always
16:30 having to perform dealing with people
16:33 judging you and worrying that you're not
16:35 relevant anymore it can be a lot it's
16:37 like a double-edged sword you have all
16:39 this freedom and flexibility because
16:41 you're Your Own Boss but you also have
16:44 to constantly promote yourself and make
16:46 sure people don't forget about you yeah
16:48 exactly and creators have to be really
16:50 careful about that they need to set
16:51 boundaries and make sure they're taking
16:53 care of themselves and they need to have
16:55 people they can rely on it's not all
16:57 about like working yourself to the Bone
16:59 it's about finding a way to like
17:01 actually enjoy it and be successful in
17:03 the long run so it's all about finding
17:05 that that balance right between like
17:07 following your dreams and being
17:08 practical about the business side of
17:10 things and taking care of your mental
17:11 health too absolutely if you can find
17:13 that balance that's how you'll be truly
17:15 happy and successful in this field you
17:17 know it's funny how relatable these
17:19 stories are even if you're not a Creator
17:20 yourself totally like everyone struggles
17:22 with finding balance dealing with
17:24 expectations staying motivated it's a
17:27 human thing that's so true and I think
17:29 that's what makes these deep Dives so
17:31 fascinating we're not just talking about
17:33 creators in India we're talking about
17:35 what it means to be human in this crazy
17:38 digital world yeah totally okay so we've
17:41 talked about what it means to be
17:42 sustainable both with money and like
17:45 personally now I want to hear more about
17:47 those individual stories like what makes
17:49 these creators tick me too it's those
17:52 personal Journeys that make this whole
17:54 topic so interesting let's start with
17:56 probably cbra it's like so inspiring to
18:00 see how far she's come she started in
18:01 that chall and now she owns a house and
18:03 a car it shows you what can happen when
18:05 you're persistent and believing yourself
18:07 her story is like a perfect example of
18:10 what hard work and determination can get
18:12 you it reminds us that no matter how
18:15 tough things get you can achieve amazing
18:17 things if you're dedicated it's not
18:20 always going to be easy but it can be so
18:22 rewarding it's cool to compare her
18:24 experience with yaj duas like prene
18:27 seems really involved in her business
18:29 but U verage is way more relaxed he even
18:31 lets his dad handle his money makes you
18:33 wonder if your personality like affects
18:36 how successful you can be as a Creator
18:38 that's a really interesting point there
18:40 are definitely different ways to
18:41 approach this some people are super
18:43 organized and plan everything out while
18:45 others are more uh go with the flow and
18:48 the cool thing is both can be successful
18:51 there's no one right way to do it so
18:53 it's really about finding what works for
18:55 you exactly play to your strengths and
18:57 figure out a system that helps you be
18:59 creative and achieve your goals okay now
19:02 let's talk about Anish bag God we don't
19:04 know exactly how much he makes but he's
19:06 obviously doing well I mean he bought a
19:07 Mercedes at like such a young age what I
19:10 found really inspiring was how much he
19:12 cares about his family he wants to use
19:14 his success to help them yeah his story
19:16 really highlights The Human Side of this
19:18 whole thing it's not just about making
19:20 money for yourself it's about using your
19:22 success to have a positive impact on the
19:25 people you love it's about building
19:26 something that's bigger than just you
19:28 know likes and Views it kind of changes
19:31 how you think about making it right it's
19:33 not just about the stuff you can buy
19:35 it's about making a difference in the
19:36 lives of the people you care about
19:38 absolutely and I think that's what
19:40 resonates with a lot of people these
19:42 creators aren't just entertaining us
19:43 they're inspiring us they show us what's
19:46 possible when you combine your passion
19:48 with hard work and a desire to do good
19:50 it's cool to see how each Creator
19:52 defines success differently for some
19:54 it's about financial Independence for
19:56 others it's about being creatively free
19:58 and for others it's about giving back to
20:00 their Community it's a good reminder
20:02 that success is a personal thing you get
20:05 to decide what it means to you and find
20:07 a path that fits your values and goals
20:09 okay we've covered a lot here from like
20:12 how creators actually make money to
20:14 their personal stories and what
20:15 motivates them but there's one question
20:17 I keep coming back to is this Creator
20:20 life like ultimately worth it it's the
20:23 big question isn't it and there's no
20:25 easy answer it really depends on what
20:27 you're looking for what you're willing
20:28 to give up and what success means to you
20:31 it's a tough path no doubt but it can
20:33 also be incredibly fulfilling if you're
20:35 truly passionate about it so it's all
20:37 about weighing those risks and rewards
20:40 the good and the bad and deciding if
20:42 this unconventional life is right for
20:44 you exactly and that's something we'll
20:46 keep exploring as we uh learn more about
20:49 the world of Indian content creation
20:51 we've been talking about like all the
20:52 hard work and dedication and hopefully
20:54 you know the money that goes into being
20:56 a Creator in India it's pretty inspiring
20:58 stuff stuff but um what can people
21:00 actually do with all this like if
21:02 someone's thinking hey maybe I want to
21:03 try this Creator thing what should they
21:05 take away from all this yeah that's the
21:07 that's the real question we've talked
21:08 about the the big picture right but like
21:11 how do you actually make it happen right
21:12 let's say someone's listening and
21:14 they're like okay this sounds kind of
21:16 cool but also kind of scary where do I
21:19 even start well first of all I'd say um
21:22 like a lot of the creators we heard from
21:24 said you got to have passion you can't
21:27 fake it people can tell if you're just
21:29 doing it for you know fame or money like
21:31 what do you really care about what do
21:33 you want to share with the world so find
21:35 your like your why got it but then what
21:38 do you have to be like a YouTube expert
21:41 or an Instagram Pro right away not at
21:43 all remember those Nano creators we
21:45 talked about the ones with smaller
21:47 followings they're making it work so you
21:49 know just focus on getting really good
21:51 at what you do whatever that is writing
21:53 editing videos graphic design having
21:55 those skills that's what matters right
21:58 but skills don't pay the bills right
22:00 we've talked a lot about the business
22:02 side of all this too yeah and that's
22:04 super important this isn't just a hobby
22:06 it's got to be a career so you have to
22:08 treat it like one have a strategy even
22:11 if it's a simple one when you're first
22:12 starting out think about how you're
22:14 going to like reach your audience what
22:16 kind of stuff do they want to see and
22:18 how are you going to make money from it
22:20 you know those aren't always fun
22:21 questions to think about but they're
22:23 important okay so you're saying that
22:25 hustle mentality is like essential but a
22:28 lot of these creators talked about
22:30 diversifying too does that just mean
22:31 being on a lot of different platforms
22:33 well that's part of it but think about
22:35 sakshi shiv Dasani and how she's like
22:37 getting into podcasting that gives her
22:40 you know more control a different way to
22:42 connect with people and maybe even more
22:44 stable income and and pin tar bom was
22:47 experimenting with like selling stuff
22:49 online even started her own clothing
22:51 line exactly so it's about Thinking
22:54 Beyond just making content like what
22:56 else can you do can you offer I don't
22:58 know courses workshops merchandise maybe
23:01 even Consulting based on what you're
23:03 good at that's how you build a career
23:04 that's not you know totally dependent on
23:07 one platform or what's like trending at
23:08 the moment so it's about constantly
23:10 evolving learning new stuff and uh being
23:13 open to New Opportunities yeah and um
23:16 not being afraid to mess up like none of
23:18 the creators we learned about just like
23:20 became successful overnight they all had
23:22 setbacks and had to you know change
23:24 course sometimes being able to like
23:26 bounce back from those tough times that
23:28 so important yeah you have to be
23:30 resilient it sounds like a lot of
23:31 pressure we got to talk about the the
23:33 mental health part of all this again
23:35 like I keep thinking about what yaj Dua
23:37 said about the pressure to create all
23:39 the time yeah that's so real and it's
23:42 something anyone who wants to be a
23:43 Creator needs to like seriously think
23:47 about this life isn't for everyone
23:49 you're putting yourself out there all
23:50 the time you know opening yourself up to
23:52 criticism and those algorithms they
23:54 could feel totally random sometimes
23:55 there a lot to deal with so what can you
23:57 do about that besides therapy which you
23:59 know we're all for honestly having a
24:02 good support system is crucial whether
24:04 that's your family your friends or even
24:07 other creators who you know understand
24:09 what you're going through sharing those
24:11 experiences with other people it really
24:13 helps and knowing your limits right like
24:15 not believing that you always have to be
24:17 hustling especially if it's making you
24:18 feel burnt out oh definitely being
24:21 sustainable isn't just about money it's
24:23 about your mental and emotional
24:24 well-being too setting boundaries taking
24:27 breaks giving yourself time to recharge
24:30 that's all part of the long game yeah
24:32 all right so we've gone from talking
24:34 about like how much money creators are
24:36 making to like a much bigger
24:38 conversation about what it actually
24:40 means to be a Creator the mindset the
24:42 realities of it all and that's really
24:44 what we wanted to explore in this deep
24:45 dive yeah the Indian Creator economy is
24:48 like vibrant and exciting and full of
24:52 potential but it's also really complex
24:55 and demanding and always changing so as
24:58 we wrap things up what's the one thing
25:00 you want our listeners to remember I'd
25:02 say if you're truly passionate about
25:04 something and you're willing to put in
25:05 the work the hard work the smart work
25:08 and the like Soul work being a Creator
25:10 can be incredibly rewarding but you got
25:13 to go into it knowing what you're
25:14 getting yourself into it's a journey not
25:16 just you know like a Finish Line you
25:18 cross love that and for everyone
25:20 listening we hope this deep dive has
25:22 given you like the info and even more
25:25 importantly the questions to ask
25:26 yourself as you figure out if this this
25:28 is the right path for you keep learning
25:30 keep creating and remember the most
25:32 important stories are often the ones you
25:34 know we tell ourselves and on that note
25:35 thanks for joining us on another Deep
25:37 dive see you next time so that was
25:39 today's episode of my side hustle
25:40 weekend podcast for everyone listening
25:43 if you're ready to take action on what
25:45 you learned today here's where you can
25:46 find more
25:48 resources first head over to sidehustle
25:50 weekend.com I've put together detailed
25:53 guides templates and case studies and
25:56 while you are there don't miss miss out
25:58 on my free newsletter side hustle
26:00 weekend if you found value in today's
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26:12 down more side hustle strategies check
26:15 the description below for all the tools
26:17 and resources we mentioned today
26:19 remember everyone's Journey starts with
26:21 a single step whether you're looking to
26:23 make an extra $500 a month or build
26:26 something bigger start with what you
26:28 learned today and take action so thanks
26:31 for tuning in and I'll see you in the
26:33 next episode where we'll break down
26:35 another practical way to grow your
26:36 income